The Team
Blu Atwood
CEO & Co-Founder
Past Relationships

Superpowers
Blu Atwood cut his teeth in tech with stints in New York and Silicon Valley working for Yahoo!, and since then has worked for many advertising technology start ups, agencies and online marketing companies.
He spent 10 years as CMO and Head of Product at FiftyFlowers.com, bridging ad tech and ecommerce experience.
When he's not working, you can find Blu on the rivers of Idaho or with his two daughters, Alex and Eloise.
Tommy Messbauer
Lead Solution Architect
Past Relationships

Superpowers
Tommy is an engineering leader and architect with a unique breadth of knowledge around all software. Deep expertise in databases, middle-tier, microservices, event driven distributed platforms, front end web development, UX research, dev-ops, and more. Recent roles have spanned Program Management, Platform Architecture, Patterns and Practices, Solution Architecture acorss all layers of organizations both large and small.
A towering strength is technical writing as well as verbal communcation to both technical and non-technical stakeholders. A natural leader and engineering polyglot.
While many at this level no longer find time to build, I continue to code because I love doing it. I has been a key to effectively and efficiently applying technology to wide variation of problem spaces and industries.
Dustin Godevais
Lead AI Engineer
Past Relationships


Superpowers
I am passionate about working with engineering and business leaders to better understand how machine learning can unlock operational efficiencies and customer insights for their businesses through taking a data-driven approach.
As an AI Consultant working with Tribe AI, I have an extensive network that I can tap into to solve problems related to Generative AI, Machine Learning, Data Science, Data Engineering, and/or Data Platform Architecture.
Marina Strong
Director of Marketing
Past Relationships


Superpowers
Marina brings over 10 years of e-commerce marketing experience. She loves developing and executing creative marketing campaigns that drive results.
When Marina's not working, you can find her spending time outdoors, eating her hubby's delicious cooking, and chasing after her adventurous daughter.
Atticus Kirkham
Project Manager
Past Relationships


Superpowers
Atticus Kirkham has spent the last decade assisting startups in all stages of life with project management, business intelligence, and process automation.
Atticus spends their free time performing poetry, reading Tarot for strangers, and exploring use-cases for emergent technology in memory care.
Christian Landivar
Developer
Past Relationships


Superpowers
I like programming, I am proud to say that persisting through complex challenges and finally reaching the solution improves my skills. Every challenge overcome is a victory and an opportunity for growth in my career as a developer.
When Chris is not working, you can find him playing soccer with his kid, making a BBQ with a beer or hiking in the mountains.
Rosa Campana
Software Engineer
Past Relationships

Superpowers
Alex Alexander
Marketing Advisor
Past Relationships


Superpowers
Alex is a previous venture studio founder primarily building in the DTC & CPG spaces. With expertise in customer acquisition and retention, he builds relationship-first, profit-driven digital marketing funnels.
Ricky Lyman
Product & Marketing
Past Relationships


Superpowers
Ricky brings over a decade of expertise in product and marketing (which are pretty much the same thing, right?) He prides himself in Dad jokes, stellar BBQ skillz, and a quick draw with the base-12 grid. He enjoys Helvetica and long walks in the mountains.
Ricky contributes with a robust history of running programs with Microchip, Digi-Key, Bodybuilding.com, Scensty, and the infamous Clinkle (see Silicon Valley).
Nash Faulk
Head of Strategic Sales
Past Relationships


Superpowers
Nash has spent his entire career working with early-stage technology companies , primarily focused on new business development and strategic relationship development.
When he's not focused on Textual, you can find him at home with his wife, Mel, and newborn baby, Ivy!
Irina Paladines
Executive Assistant
Past Relationships


Superpowers
With over 4 years of experience, I am an accomplished Executive Assistant specialized in administration and marketing. I provide comprehensive support in calendar management, customer service, event coordination, visual content creation, and data analysis.
When I am not working I enjoy spending time outdoors with my family, shopping, and being creative.
Advisors
Dom Ramirez
Advisor


Dom Ramirez is a lifelong software engineer with a passion for tech startups. He has contributed to hundreds of tech platforms, from small startup prototypes to enterprise healthcare systems. Through the multiple startups and agencies founded by Dom, he has had the pleasure of hiring and managing more than 100 engineers over fifteen years.
Dom supports his local community through volunteer roles within Boise’s startup ecosystem.
When not working, Dom enjoys spending time with his wife, two cats, and strumming on his guitar.
Matt Price
Operator, VC and Company Builder



Blu Atwood cut his teeth in tech with stints in New York and Silicon Valley working for Yahoo!, and since then has worked for many advertising technology start ups, agencies and online marketing companies.
He spent 10 years as CMO and Head of Product at FiftyFlowers.com, bridging ad tech and ecommerce experience.
When he's not working, you can find Blu on the rivers of Idaho or with his two daughters, Alex and Eloise.


Take the relationship to the next level.
- New, Incremental DTC Revenue
- Sell more Inventory
- Improve Customer Loyalty and retention
- Increase Product Reordering Rates