The Team

Blu Atwood

CEO & Co-Founder

Past Relationships

Superpowers

Product Vision
Mentoring
Project Magement
Seeing into the Future
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Blu Atwood cut his teeth in tech with stints in New York and Silicon Valley working for Yahoo!, and since then has worked for many advertising technology start ups, agencies and online marketing companies.

He spent 10 years as CMO and Head of Product at FiftyFlowers.com, bridging ad tech and ecommerce experience.

When he's not working, you can find Blu on the rivers of Idaho or with his two daughters, Alex and Eloise.

Tommy Messbauer

Lead Solution Architect

Past Relationships

Superpowers

Building
Coding
Solution Architect
Leader
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Tommy is an engineering leader and architect with a unique breadth of knowledge around all software. Deep expertise in databases, middle-tier, microservices, event driven distributed platforms, front end web development, UX research, dev-ops, and more. Recent roles have spanned Program Management, Platform Architecture, Patterns and Practices, Solution Architecture acorss all layers of organizations both large and small.

A towering strength is technical writing as well as verbal communcation to both technical and non-technical stakeholders. A natural leader and engineering polyglot.

While many at this level no longer find time to build, I continue to code because I love doing it. I has been a key to effectively and efficiently applying technology to wide variation of problem spaces and industries.

Dustin Godevais

Lead AI Engineer

Past Relationships

Superpowers

Machine Learning
Artificial Intelligence
Big Data
Data Science
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I am passionate about working with engineering and business leaders to better understand how machine learning can unlock operational efficiencies and customer insights for their businesses through taking a data-driven approach.

As an AI Consultant working with Tribe AI, I have an extensive network that I can tap into to solve problems related to Generative AI, Machine Learning, Data Science, Data Engineering, and/or Data Platform Architecture.

Marina Strong

Director of Marketing

Past Relationships

Superpowers

Mom-ing
Hiking
Surviving Bears
Smiling
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Marina brings over 10 years of e-commerce marketing experience. She loves developing and executing creative marketing campaigns that drive results.

When Marina's not working, you can find her spending time outdoors, eating her hubby's delicious cooking, and chasing after her adventurous daughter.

Atticus Kirkham

Project Manager

Past Relationships

Superpowers

Gratitude
Flow Charting
Mind Mapping
Divination
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Atticus Kirkham has spent the last decade assisting startups in all stages of life with project management, business intelligence, and process automation. 

Atticus spends their free time performing poetry, reading Tarot for strangers, and exploring use-cases for emergent technology in memory care. 

Christian Landivar

Developer

Past Relationships

Superpowers

Father
Goalkeeper
Travel
Joy
Happiness
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I like programming, I am proud to say that persisting through complex challenges and finally reaching the solution improves my skills. Every challenge overcome is a victory and an opportunity for growth in my career as a developer.

When Chris is not working, you can find him playing soccer with his kid, making a BBQ with a beer or hiking in the mountains.

Rosa Campana

Software Engineer

Past Relationships

Superpowers

Data Science
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Coming Soon!

Alex Alexander

Marketing Advisor

Past Relationships

Superpowers

Growth Marketing
Retention Marketing
Startups
1 Magic Trick
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Alex is a previous venture studio founder primarily building in the DTC & CPG spaces. With expertise in customer acquisition and retention, he builds relationship-first, profit-driven digital marketing funnels.

Ricky Lyman

Product & Marketing

Past Relationships

Superpowers

Multi-Dimensional Healing
Dance Fighting
Swatch Selection
Beer
Legos
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Ricky brings over a decade of expertise in product and marketing (which are pretty much the same thing, right?) He prides himself in Dad jokes, stellar BBQ skillz, and a quick draw with the base-12 grid. He enjoys Helvetica and long walks in the mountains.

Ricky contributes with a robust history of running programs with Microchip, Digi-Key, Bodybuilding.com, Scensty, and the infamous Clinkle (see Silicon Valley).

Nash Faulk

Head of Strategic Sales

Past Relationships

Superpowers

Making New Friends
Faith
Love
Joy
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Nash has spent his entire career working with early-stage technology companies , primarily focused on new business development and strategic relationship development.

 

When he's not focused on Textual, you can find him at home with his wife, Mel, and newborn baby, Ivy!

Irina Paladines

Executive Assistant

Past Relationships

Superpowers

Working Mom
Cat Mom
Cooking
Baking
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With over 4 years of experience, I am an accomplished Executive Assistant specialized in administration and marketing. I provide comprehensive support in calendar management, customer service, event coordination, visual content creation, and data analysis.

When I am not working I enjoy spending time outdoors with my family, shopping, and being creative. 

Advisors

Dom Ramirez

Advisor

Dom Ramirez is a lifelong software engineer with a passion for tech startups. He has contributed to hundreds of tech platforms, from small startup prototypes to enterprise healthcare systems. Through the multiple startups and agencies founded by Dom, he has had the pleasure of hiring and managing more than 100 engineers over fifteen years.

Dom supports his local community through volunteer roles within Boise’s startup ecosystem.

When not working, Dom enjoys spending time with his wife, two cats, and strumming on his guitar.

David McCauley

Managing Director

TJ Thinakaran

CxO

Larry Jacobson

Technology Leader & Advisor

Bryan Juliano

Director, Reliability Engineering

Brad Surkamer

Chairman

Adam Atwood

CMO

Stijn Hendrikse

Business Advisor & CxO

Matt Price

Operator, VC and Company Builder

Blu Atwood cut his teeth in tech with stints in New York and Silicon Valley working for Yahoo!, and since then has worked for many advertising technology start ups, agencies and online marketing companies.

He spent 10 years as CMO and Head of Product at FiftyFlowers.com, bridging ad tech and ecommerce experience.

When he's not working, you can find Blu on the rivers of Idaho or with his two daughters, Alex and Eloise.

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Take the relationship to the next level.

  • New, Incremental DTC Revenue
  • Sell more Inventory
  • Improve Customer Loyalty and retention
  • Increase Product Reordering Rates