Blog | Pioneering SMS Commerce – A Text-to-Buy Platform by Textual

Product Reordering - An Illustrated Use Case with Textual

Written by Marina Strong | May 22, 2024 6:55:50 PM

The Problem with Traditional Reordering

Imagine this scenario: a customer is running low on their favorite skincare product. They have two primary options. First, they can drive to the store, navigate the aisles to find the product, wait in line, and finally make their purchase. Alternatively, they can visit your website, log in to their account, search for the product, add it to their cart, and complete the purchase. Both options are laden with friction and can be time-consuming.

However, there is a more straightforward solution. What if your customers could simply send a text message to reorder their product? Better yet, what if they received a timely reminder via text to reorder before they run out? This is where Textual comes in, transforming the reordering process into a seamless, hassle-free experience.

How It Works

Textual uses automation to streamline the reordering process. Here’s how it works:

Automated Reminders: Based on the products customers have purchased, Textual can send automated reminders to reorder. For instance, if a customer buys a 30-day supply of vitamins, Textual can send a reminder after 25 days, prompting the customer to reorder before they run out.

Customer-Initiated Reordering: Customers can also set up their own reminders. They might choose to receive a reminder in 15 days or any other interval that suits their needs. When they receive the reminder, they can simply respond to the text to reorder their product.

Simple Text-to-Buy: The beauty of Textual lies in its simplicity. Customers can reorder their favorite products by sending a quick text message. No need to visit the store or navigate a website. It’s as easy as sending a message to a friend.


The Benefits of Textual

The advantages of using Textual for product reordering are manifold:

Increased Convenience: By eliminating the need for customers to visit a store or a website, Textual makes reordering incredibly convenient. This is particularly beneficial for busy customers who value their time.

Higher Repeat Purchase Rate: Automated reminders ensure that customers never forget to reorder their favorite products. This leads to a higher repeat purchase rate and increased customer retention.

Enhanced Customer Experience: Offering a simple and efficient reordering process enhances the overall customer experience, making them more likely to remain loyal to your brand.

Easy to Use Platform: Easily set up automations within the textual platform based on rules such as product ordered, trigger at set or custom frequencies, and make it easy for your customers to reorder with a single text. 

Bottom Line

Take the friction out of product reordering with Textual. With Text-to-Buy, your customers can restock their favorite products with just a text message. It’s the easiest and most convenient way to ensure they never run out of what they love.

By implementing Textual's reordering features, you're not only making life easier for your customers but also boosting your business through increased sales and customer loyalty. Are you ready to transform the reordering experience for your customers?