Our Vision, Mission and Values

We believe in putting first things first.  There’s no more important quality in our human existence than love, which emanates from family and loved ones and our religion/spiritualism.  Without this support, nourishment and care from our network, we start to diminish.

1. Family & Loved Ones - Support, Enjoyment, Belonging, Fullness, Togetherness
2. Health - Balance, Vitality, Satisfaction, Energy
3. Work - Livelihood, Challenge, Intellectual engagement, Teamwork

We see this as building our core strength to maximize our work energy.   A full, healthy life and full, healthy relationships will create almost unlimited energy for productive work.

Our family and loved ones and our health are in place, we are free and able to pursue our greatest industry towards the greatest achievements.

These are not mutually exclusive.  We fight for the win, and fight for what is right.

Our eye is on the prize at all times.  Building next gen software that delights users and consumers alike is a playoff game.  Leaning in with our maximum effort to create maximum results.

What you can expect from our team is the highest in integrity and honor.  We want to show you the money, and earn your lifelong respect.

Mobile commerce is ripe for innovation due to the mobile commerce “gap” that still exists today, meaning high traffic / low revenue.  The opportunity is enormous.

We seek to monetize and optimize the mobile commerce channel for brands through enabling more native shopping experiences.  The keyword here is NATIVE mobile experiences.

(Aka, Don’t Pass the Buck on UX.)

In the digital marketing world, we solve as many problems for our clients as possible to make the end user experience extraordinary.  This is how we win.  Create delight and convenience.

Our job is to create delightfully convenient user experiences through the best design, code and logic.  In this pursuit, we use time tested marketing principles.

What is novel, interesting, and curious.  Shoppers are attracted to gamification, entertainment, new ways to Buy.

They also want convenience - look no further than Amazon’s One-Click checkout patent.  It was a game changer at the time.  Uber, Airbnb, to name a few more.  Convenience can come in many varieties - personalization, ease of use, service, and a general ability of an organization to predict customer’s needs and wants in a timely manner.

Create a unique shopping experience and remove friction.  This is where we are taking Text-to-Buy. Not only is text the most universal communication channel on mobile, it’s also the most versatile.

It can act as a personal shopping agent, a conversational commerce bot, a VIP Club, a daily deals channel, grocery shopping as you go through your day, a convenient product reordering tool, or digital subscription manager.

A customer can go straight from need to purchase, or impulse to buying without a lengthy journey.

The goal, the all important pursuit, of Textual as an organization is to create a team as proud, efficient and cohesive as Seal Team #6.

Objectives are shared, methods are created, and communication is organized.

Create a work environment where everybody is excited to go to work because they feel valuable, purposeful, and part of a team that they believe in.

We don’t walk away from problems.  We don’t take the easy way out.  We pursue the good work we are called to do. 

If there is a small flaw in a user design, or in a messaging system experience, we fix it.  We do our best work, and we do our best to make sure all clients are successful and satisfied.

We lean into your success before our own.  That's our guiding light.